Research Blog: Commercial Conventions

                                        Research: Commercial Conventions 

        I will be filming a Spalding basketball commercial. In these type of commercials, the sport being viewed by the audience is ordinarily basketball. Ordinarily, the basketball is more focused on while being handled by the player. The grip of the basketball is shown to be great, with the usual tight handles of a basketball player. Basketball antics, dunks, dribbling, and shooting the ball are also emphasized. The point is to show the audience the excitement players have with the basketball. 

  • These commercials use pathos when it comes to the athletes of the audience, appealing to the emotions of the athletes by using what was probably their experience playing a sport or what they strive for. 
  • Logos is used in the commercials. They use it to convince the audience. With sentences that begin usually, "Why wouldn't you want to use..." then use the ball's characteristics. History is used also as a point why the consumer should by it. Don't stray from what you know.
  • The props in these videos are the basketball players, the item being sold is the ball itself so those who are handling the ball and attached to it are the props of the video. 
  • Common clothing worn by the "actors" are gym shorts, and a durable, top like jerseys or dry fit shirts. 
        However, recently basketballs alone have not been advertised in the media. Brands like, Nike, Adidas, etc. have taken  prominence in sports commercials. So, Spalding basketballs are mostly displayed in the NBA during games and video games like NBA 2K. This year will be Spalding's last year as the NBA's official game ball. So, the commercial productions may have to rise in order for revenue to stay constant. Below are different Spalding basketballs. 




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