1 Editing Blog

Editing Blog: Duration, cuts, voice, music

       After inserting my scenes, I aligned them correctly by order. All scenes from filming were used, but there had to be some cuts in the duration of some clips. The jump shot had to be trimmed along with the layup scene. The scenes had to be cut because of the shots from the actor not going in due to bars being on the hoops at the park. With the shots not being able to be filmed going through the basket, I inserted some film of shots being made at a different location instead. The cuts may seem obvious that the location was different from the original venue. I'm a little embarrassed about that, not what I pictured but it's better than nothing. There are nine scenes in total, the run time of the commercial was a little over thirty seconds. I slowed down one particular scene of the ball spiraling in the air. That's the only scene I altered the timing of while editing the commercial. In editing I put transitions in between scenes that give a similar vibe to actual basketball commercials. The background noise of the original scenes filmed were muted in editing. I instead put a voiceover on the commercial advertising the Spalding basketball. The voiceover is actually made from my own voice. I have to admit I struggled doing this, but ultimately succeeded in implementing it in. Background music was also a hassle to put in. The music is nothing copyrightable, more generic and really fit the basketball theme which is why I put it in. I believe the music and the scenes complement each other. Overall, the editing took a little over an hour. Less time than I expected to be honest.