Research Blog: Music Video Conventions

                                         Research: Music Video Conventions 

    I will be filming a rap music video for my upcoming music video. In these type of music videos, the context can be about any and everything. It can depend on the rappers' gender, controversies going on, personal life, etc. The beginning of rap videos were usually "gangster" like and were focused life in the projects with the struggle of death and drugs surrounding their environment. The 80's and 90's music videos were really focused on violence and drugs. As the 2000's came in, women started to get into the rap game. Their music videos could be about the loss of a love, new found love, poverty and struggle. The music videos also showed or set trends for the general public. Baggy shorts and clothing, for example,  were hugely popular in the early 2000's and were seen a lot in their music videos. Some music videos now actually endorse brands in their music videos. You can see cars being lingered on for extended periods of time. Clothing worn by rappers, like Drake wearing Nike clothing, or Fashion Nova products in Megan The Stallion's videos. Rap music videos also consist of devices that are used to affect the viewers. 

  • The device Pathos is used a lot in music videos. Rapper would try to connect to a viewer who possibly came from the same background as them. Sometimes the music video can display trauma that the rapper went through and try to have the audience sympathize with them. 
  • Ethos is also used, the rappers can try to tell a story from their point of view and be the only credible source of an act that occurred. They give so much confidence in their side that it is believable. 
    Recently, these music videos are controversial or upbeat. This year has been very difficult, and the issues have been so critical that that's all music videos show to bring awareness. Others try to uplift others with their music videos, to take people's minds off of everything this year. 



Comments

Post a Comment

Popular posts from this blog

Title Research: Lady Bird

                                                         Title Research: Lady Bird  - What titles are displayed during the opening sequences?       First displayed is the production and distribution company. The title of the movie, "Lady Bird" was displayed. Who was responsible for casting. Directors of different departments like Photo and the film. The costume and production designer, music supervisor, editor,  and who created the music. Then of course the producers were displayed followed by the writer and director, Greta Gerwig.  - What images are prioritized in the opening sequence?  A lot of the images displayed are of the assembly of the catholic school that the title character attends.   - What connotations do these images carry?  That the life of our main c...
Read more

Comparing 9, the short, and 9, the full length movie

Image
Watching the extract I had many different feelings towards it. I felt it was a bit boring at first due to no sound/ audio. Also, the action came around a bit longer than expected. The plot started off with some robots looking for something. That happened to be a light bulb, eventually, something that was lurking in the shadow popped out. But during the mystery of what was lurking definitely struck excitement in what was going to happen next. There were many special effects seeing that it was a more futuristic movie with robots. So very cool camera effects or CGI. The full-length film was meatier in all the different things it explained that I was confused about in the short film. The moral of the story gave the full story to what was going on. The plot development was a bit longer than the short film because they had to show the back story. But eventually diving into the film was eventful in the main character trying to make another robot so he wouldn't be the only one. Then the ot...
Read more

Research Blog: Soft (2007)

Image
                                                 Research Blog: Soft (2007)               Soft (2007) is a tense short film drama directed by Simon Ellis. The film is fifteen minutes long and depicts the terrorizing of a father and son by neighborhood teens. Throughout the film we see the emotions of the characters. The father remains visibly scared of the young teens but the son remains angry. The director uses close ups to give the audience a better understanding of the characters emotions. The conflict of the film is that while they are being terrorized the father doesn’t want to retaliate because of his fear and tries to keep the son from doing anything. Although both were assaulted only one wanted to do anything about it. The camera switches between a regular phone camera and the directors. The phone footage belongs to ...
Read more